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Determine the Right Measurement Approach
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis. Last, you’ll learn how to design an A/B test, conversion lift test and brand lift test.
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Choose an Upcoming Event
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Sep 11 | APAC | English
Wednesday, Sep 11, 2024 at 1:00 AM to 3:00 AM EDT -
September 16 | EMEA | English
Monday, Sep 16, 2024 at 6:30 AM to 8:30 AM EDT -
Sept 19 | NORAM | English
Thursday, Sep 19, 2024 at 1:00 PM to 3:00 PM EDT